![]() Your team should be well-trained and equipped to have these conversations. This may seem an obvious service that you provide, but they may not know that, so you should articulate it. Don’t forget to explain that you can help them grow their business. It’s about differentiation and how you do business. Reassure them that you understand the problems they are facing, and you can provide the services or assistance they need to get through them. What are you really great at? What is it like to work with you, and why do they want to be a part of that? ![]() Tell them what your services are and how you conduct your engagements. Reassure them that you understand their problems and explain how you aim to solve their issues. It’s essential to get to the root of their problems and understand how your accounting firm can help them.
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